FMCG innovation studio.

Validate, design, collaborate and launch winning FMCG products faster, with AI-driven insight.

Rema 1000BamaBiobanditsMillsOrkla

From idea to launch. All in one platform.

Platform

One place for all your innovations

Insight

Predict what wins

Smart scoring and insight aggregation show you where to build — and where to stop.

Compare

Spot the outlier

Instantly compare products, variations, and concepts side-by-side across key success metrics.

Data

In one place

Bring in trends, survey results, competitor data, and your product portfolio—all connected, secure, and searchable.

Feedback

Internal alignment

Collect structured feedback and reasoning from your team to guide what moves forward.

Launch

Track what matters

Track readiness, retailer alignment, and risk signals across all upcoming launches in one view.

Strategy

Build smarter with an insight-driven flow

Trend signal

Anticipate demand

Uncover the strongest signals from consumer behavior, retailers, and competitors — before anyone else moves.

Integrations

Connect your data instantly

Plug in your existing data sources — POS, survey platforms, market reports, excel, PDF, ERP, anything.

Confidence

Know before you build

See what to fund, what to shelf, and what to test — before production begins.

Review

Structured scoring

From concept to launch — track internal feedback, business case strength, and innovation potential in real time.

What teams are saying

Trusted by innovation leaders.

This is the most structured product ideation I've ever seen.

Tina Hansen

Brand director, Mills

TasteForge connects what’s possible with what’s profitable

Stian Nesheim

Avdelingsleder, Bama storkjøkken

Finally a tool that aligns insight, concept and commercial value

Anne Rimmen

Category lead, Fjordland

You can kill weak ideas faster, with actual data.

Veronica Andersen

Innovation lead, Orkla

Built for how we work. But smarter.

James Van Geert

Innovation lead, Biobandits

We moved from 2 to 6 strong concepts in one cycle.

Hanne Aamodt

Product owner, Reitan Gruppen

Join the forward-thinking FMCG teams using TasteForge to reduce waste and improve hit rates.